Download the brand kit (v1.0)
Logos (color / white / black), the symbol in four variants, favicon and app
icons, a social banner, and the full README rulebook. SVG + PDF + PNG.
Colors
| Role | HEX | RGB |
|---|---|---|
| DexPaprika Green | #00FF75 | 0, 255, 117 |
| White | #FFFFFF | 255, 255, 255 |
| Ink (logo black) | #1C1C1C | 28, 28, 28 |
| Dark surface | #252425 | 37, 36, 37 |
Which file do I use
| Your background | Logo | Symbol |
|---|---|---|
| Dark | logo-color (primary) | symbol-color-on-dark |
| Light / white | logo-black | symbol-color-on-light |
| Single-color (dark) | logo-white | symbol-white |
| Single-color (light) | logo-black | symbol-black |
dexpaprika-logo-color (white DEX + green PAPRIKA), used on
dark backgrounds by default. SVG is the master; use it wherever you can.
Logo and symbol
Full logo
The symbol plus the DEXPAPRIKA wordmark. Use it as the default brand mark.
Symbol
The pepper-in-brackets mark alone, for avatars, app icons, and tight spaces.
Clear space and minimum size
- Clear space: keep empty space around the logo equal to the height of one bracket corner (roughly the cap-height of the DEXPAPRIKA letters).
- Minimum size: full logo no smaller than 120px wide on screen (25mm print); symbol no smaller than 24px. For anything smaller, use the app icons in the kit.
Do and don’t
Do use the SVG, match the logo to the background, and keep clear space.
Don’t recolor the green, stretch, rotate, add effects, place the logo on a
busy or low-contrast background, separate the pepper from its brackets, or
re-typeset the wordmark. There is no separate brand typeface: the wordmark is
vector artwork inside the logo files.